For most people, business writing is simply a challenging and overwhelming task. In this type of writing, there are so many factors that you need to take into consideration just to get your message across.
Here’s how you can excel at business writing:
1. Establish your objectives.
This is by far the most important element in business writing. Before you start tapping on your keyboard, think of the things that you would like to achieve in writing your business communications. Would you like to inform? Would you like people to take action? Would you like to reprimand somebody? Would you like to motivate your people? If you cannot establish an objective for your message, then there is really no point in taking up your audience’s time with it, right?
2. Define your audience.
You need to know ahead of time the people to whom you are writing your messages for. You need to know their level of comprehension, their language, and the things that can push their buttons. Knowing these people inside and out can help you choose the best strategies and writing techniques so you can easily get your message across with minimal or no confusion at all.
3. Anticipate questions.
Know all the questions that your audience might have when reading your messages. Make sure that you answer all the who, what, why, where, when, and how questions of these
people to promote better understanding.
4. Create a draft.
After collecting and putting your thoughts into writing, have an objective third party to read it. This is very important so you can determine if you have the right tone, the right words, and the right information. Consider revising your draft to make it more appropriate to the audience that you are serving.
5. Keep it simple.
You really don’t need to sound like a rocket scientist when doing business writing. Keep in mind that your main goal is to inform and this will not possibly happen if you make it
extremely difficult for your audience to understand you. Use terms that your audience are familiar with and define highly technical terms before using them on your content.
6. Keep it short.
More and more people have limited attention span these days. If really want your target audience to read your messages in their entirety, I highly recommend that you make all your messages short, brief, and to the point.
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About the Author:
Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages, and is an expert at using articles like this to drive traffic to his website, and has taught hundreds of clients his secrets. Sean says “If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed”.
